Founded in:
NL

Company address: *
Box 327

Company zipcode: *
5000 AH

Company place: *
Tilburg

Present position:

Marital status:

Previous jobs: *


Business name: *
ZXZW

Date company founded: *
Project founded: January 14th 2009

Short description: *
“Hey, where are you?” is the most used text message during a festival or event. Now. From now on we will tell you were your friends are.
“Where can I grab music of this band?” With digital media music is in the air. After a performance, you can receive an promo mp3 of the artist you just saw, or a presale code for the merch stand.
“Rumours say the band’s stuck in traffic and can’t perform, do you know more?” You know more, because you just got the update from the festival organization, telling the band had been replaced for another great act.

Business definition:*
Real Time Festival Model is a platform for festival visitors. It mashes up mobile, digital and analog worlds. It strengthens the community of and between artist, visitors, event organization and followers.

When is your company successful? *
More and more people use their cellphone as a source for information and to communicate by uploading media. RTFM strenthens the connection between the artists, the visitors, the event and the interested people following the event at home. RTFM is successful if it actively engages visitors and artists in mobile use.

Which customer pain will be solved by your mobile service? *
Real Time information is in your pocket, for free and users receice a direct reward without all the hussle. Missing that great show of that unknown band is for the past. You were there, got an mp3, discount at the merch stand and all your friends who weren’t there are jealous. And that’s another pain.

Proposition: *
"Pocket full of information"

Product interaction: *
The RTFM widen the interaction between the four groups associated with an event:
Artist:
- Gets follow-up by the visitor: cd- and merch sales increase (coupon discounts via RTFM application), attendance at other concerts of the artist,
- Event knows how to attract people to visit the artists performance
- People at home also gets a connection with the artist via the live-backchannel
Visitor:
- Connects with the artist via the free mp3 the visitor receives after the performance
- Gets all festival updates directly on his cell phone and can tell the festival whether he liked the just seen concert or not. Also, visitors can get exclusive invitations for after parties, backstage-shows, etc.
- Tells the people at home via media-updates (this can be video, photo, twitter, etc) what the show is like
Event:
- Knows how to participate in visitor comfort since they can track the visitor (via gps and/or bluetooth)
- Gives the artist another dimension of connecting with possible customers
- Has a real time connection with the people at home following the event, which increases the customer relationship
People at home:
- Can communicate via the backchannel with the visitors at the event
- Can read, see and hear how the artist is doing without being at the concert physically
- Is not physically at the festival, but definitely get the feeling being a part of it

Product relevance: *
Most festivals organizations work in a oldskool one way of communicating. They send a lot of information. The visitors send a lot of information. The artists send a lot of information. RTFM organizes and connects this stream in an organic way, which has not been done before.

Target market: *
The target market is the event market, especially the festival market.

Competitors: *
There are different mashup’s presented during events in the past, but it has always been one-way communication. You upload something, others can see it. With RTFM, it’s more worth it getting into action. There’s no competitor involved in such a project at this moment.

Product description: *
RTFM connects artists, visitors, the event and the interested people following the event at home. It is based on three platforms:
- Marketingplatform: for example, The event organization can track people (via gps or bluetooth) so they have insight information in demographics, statistics, etc. There is an admin-section where the organization can send updates from directly to the users. When someone is on a specific spot on the event site on a specific time, it is possible to send a message like "Hey, you're not watching a concert right now. [BANDNAME] is doing great, check them out now!" or a presale code for merchstand after the show.
- Mobile: An application for on your mobile phone, where you receive updates on. There's also a possibility to send photo's, video's, comments, etc directly to the www.
- Online backchannel: Available to anyone on the internet; a backchannel to communicate with visitors and see their uploaded media.

Patents trademarks: *
No trademarks will be registered, since we're interested in anybody coming up with new things.

Business model: *
Together we know more. We’re functioning the best when we get a lot of input. An Open business model works best.

Founders shareholders: *
At the moment, there are two companies working at this idea:
Cre8ion: working on the first beta test with bluetooth, upcoming September
ZXZW: scratching all ideas to a reasonable and well formed plan

Profit loss: *
In 2009, the Real Time Festival Model will be a part of the ZXZW Festival in Tilburg, The Netherlands. This means finances of the RTFM are directly linked to finances of the ZXZW Festival. For the years following, however, the Real Time Festival Model will be a stand alone project and application, aimed not only at the ZXZW festival, but at the whole field of festivals, the music industry and the mobile industry.

Balance sheet: *

Financed:
Sponsoring: 18.000 euro
Funding: 12.000 euro
Total: 30.000 euro

Total finances needed: 80.000 euro (see Cashflow for details)

Equity: - 50.000 euro

Cashflow: *
First test of RTFM during ZXZW: 30.000
Production of the application for following years: 50.000
Salary: 0 (employees are working at the ZXZW festival currently)

Financed: *
Sponsoring via our major sponsor Freshheads: 18.000 euro
Funding: NFPK+; Marketing: 12.000 euro
With this money, the first test of RTFM can take place in September during the ZXZW festival.