Change: 3.1 History of sponsorship 3.23.1 Definitions3.33.2 History of sponsorship research3.3 Philanthropy4. Strategic sponsorship4.1 Traditional sponsorship Philanthropic base Social involvement Creating competitive advance Cause-related marketing Association with a cause Marketing by association Advertising Advertising association Sponsorship-linked marketing4.2 Further development of strategic sponsorship Advertising   View changes from previous version. (Word count: 343)

Change: Sponsorship progression model 2.3. How sponsorship evolved 2.13.1 History of sponsorship2.23.2 Definitions2.33.3 History of sponsorship research3.4. Strategic sponsorship3.14.1 Traditional sponsorship Philanthropic base Social involvement Creating competitive advance Cause-related marketing Association with a cause Marketing by association Advertising Advertising association Sponsorship-linked   View changes from previous version. (Word count: 367)

Change: 2. MethodsLiterature researchCase studyCase study2. How sponsorship evolved 2.1 History of sponsorship2.2 Definitions2.3 History of sponsorship research3. Strategic sponsorship3.1 Traditional sponsorship Philanthropic base Social involvement Creating competitive advance Cause-related marketing Association with a cause Marketing by association Advertising Advertising association Sponsorship-linked marketing   View changes from previous version. (Word count: 366)

Change:  strategies Philanthropic base Social involvement Creating competitive advance Cause-related marketing Association with a cause Marketing by association Advertising Advertising association Sponsorship-linked marketing3.2 Further development of strategic sponsorship Advertising is dying Creating competitive advance by other ways Getting more out of a sponsorship Resource-based view on this firm Integrating   View changes from previous version. (Word count: 358)

Change: Basketbal player Michael Jordan and Nike were one of the first examples of sponsorships which involved all facets of the marketing strategy of Nike (Amis   View changes from previous version. (Word count: 359)

Change: Sponsorship is one of the most important income generators of the cultural sector, but also for the sports and other non-direct commercial entities. Private parties   View changes from previous version. (Word count: 6777)

Change: The resource-based view of the firm is to looking at firms in terms of their resources rather than their products (Wernerfeld, 1984). With resources is   View changes from previous version. (Word count: 7192)

Change: Basketbal player Michael Jordan and Nike were one of the first examples of sponsorships which involved all facets of the marketing strategy of Nike (Amis   View changes from previous version. (Word count: 6971)

Change: cultural and legal differences,cultural as(Farrelly pointedet outal.,1997) inand Farrellylegal etdifferences al.(Steenbergen, (1997).2008). These differences are mainly found in the development of the phenomenon of sponsorship; globalisation made differences smaller.This study will give a review   View changes from previous version. (Word count: 6731)

Change: the key of a successful sponsorship if integrated into the strategic plan (Farrelly et al., 2003).Co-marketing allianceFocus will lie on the “co-marketing alliance” theory (Farrelly & Quester, 2005a) and other resource and   View changes from previous version. (Word count: 6699)