Change: visitors to the festival, our websites and our social media. In marketing terms Incubate uses peer to peer marketing.Incubate tries to reach: Visitors of former editions. Friends of those visitors. Fans of performing artists.(Possible) interested visitors in the main theme of the festival Visitors of participating venues. Visitors   View changes from previous version. (Word count: 2476)

Change: ++Marketing isn't the last activity you need to conduct. At Incubate it is a continuous campaign, an integral part of our organization. Throughout the whole   View changes from previous version. (Word count: 2362)

Change: The Independent paper will be handed out as nice reading material in bars, restaurants, museums to provide background articles about (a little selection) of the Incubate-program. It isn't treated as a real program guide, more as a teaser on the Incubate festival vibe. In 2009   View changes from previous version. (Word count: 2299)

Change: makes them enthusiastic about our events to the point were they share this experience with others. This way, we also reach friends of our visitors. Marketing   View changes from previous version. (Word count: 2330)

Change: Commons,Commons, which means they can be re-used for other non-commercial purposes.Getting people connectedThrough these platforms, we try to get people involved in our festival. More and more people are streaming their lives via social media   View changes from previous version. (Word count: 2323)

Change: all that a festivalimmensely canvaluable everfor wisha for...festival..."If the culture that the web is creating were to be reduced to a single, simple design principle it   View changes from previous version. (Word count: 2323)

Change: will work on this openness of the total organization. One example is the open policy site socialfestivalmodel.org where this plan has been developed. Target of using wikinomics is becoming a dominant factor inBy thegiving developmentour invisitors Independentexactly Culture.Those are our   View changes from previous version. (Word count: 2130)

Change: contribute to them. It's an organic process between the organization and the people and it creates openness, accessibility, efficiency, goodwill, out-of-the-box thinking, knowledge accumulation and social interaction. Going personalMore and more people are streaming their lives via social media   View changes from previous version. (Word count: 2273)

Change: and test pilot versions of challenging plansplans, tecnologies and tactics,tactics. forFor example the Incubate wiki site.The marketing tactics Incubate will be focussing on the upcoming years are: Going visual. Going personal. Going wiki.Going visual According to branding expert Martin Lindstrom currently 83% of   View changes from previous version. (Word count: 2086)

Change: Renamed from marketing vision by Je_Suis_Barry Dec 29 2010, 2:29 AM EST for: Rename