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Jan 5 2012, 6:01 AM EST
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Change: visitors to the festival, our websites and our social media. In marketing terms Incubate uses peer to peer marketing.Incubate tries to reach: Visitors of former editions. Friends of those visitors. Fans of performing artists.(Possible) interested visitors in the main theme of the festival Visitors of participating venues. Visitors
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Jan 5 2012, 5:24 AM EST
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Change: In 2011 we started, in close collaboration with Freshheads, a way to reward people when they're talking about us online. We called it Loyal Class.
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Jan 3 2011, 5:54 AM EST
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Change: ++Marketing isn't the last activity you need to conduct. At Incubate it is a continuous campaign, an integral part of our organization. Throughout the whole
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Jan 3 2011, 5:54 AM EST
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Change: • Applying a more narrative form of marketing; storytelling by text and images.• Attracting more visitors. In marketing terms Incubate uses peer to peer marketing.Incubate tries to reach: Visitors of former editions. Friends of those visitors. Fans of performing artists.(Possible) interested visitors in
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Jan 3 2011, 5:18 AM EST
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Change: The Independent paper will be handed out as nice reading material in bars, restaurants, museums to provide background articles about (a little selection) of the Incubate-program. It isn't treated as a real program guide, more as a teaser on the Incubate festival vibe. In 2009
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Jan 3 2011, 3:46 AM EST
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Change: We found out that thesehese people are really smart and have great passion for culture they like toculture. share. That's why we started using GetSatisfaction, an easy accessible online customer support. Here, everybody can share tips
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Jan 3 2011, 3:33 AM EST
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Change: makes them enthusiastic about our events to the point were they share this experience with others. This way, we also reach friends of our visitors. Marketing
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Dec 29 2010, 7:33 AM EST
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Change: (Possible) interested visitors in the main theme of the festival Visitors of participating venues. Visitors of related venues and festivals. Readers of media-partners. The local knowledge economy Visitors of relevant portals, threads and communities.By facilitating peer to peer marketing you create word of mouth, which creates a buzz
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Dec 29 2010, 7:20 AM EST
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Change: Commons,Commons, which means they can be re-used for other non-commercial purposes.Getting people connectedThrough these platforms, we try to get people involved in our festival. More and more people are streaming their lives via social media
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Dec 29 2010, 7:16 AM EST
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Change: There were only format changes (bold, italics, etc.) in this version. See this version for details.
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Dec 29 2010, 7:16 AM EST
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Change: all that a festivalimmensely canvaluable everfor wisha for...festival..."If the culture that the web is creating were to be reduced to a single, simple design principle it
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Dec 29 2010, 7:14 AM EST
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Change: "If the culture that the web is creating were to be reduced to a single, simple design principle it would be the principle of With.
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Dec 29 2010, 6:49 AM EST
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Change: will work on this openness of the total organization. One example is the open policy site socialfestivalmodel.org where this plan has been developed. Target of using wikinomics is becoming a dominant factor inBy thegiving developmentour invisitors Independentexactly Culture.Those are our
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Dec 29 2010, 6:30 AM EST
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Change: business model through a wiki. We call it the Social Festival Model. Here, all plans we created (like this policy plan, our business plan, artistic plans
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Dec 29 2010, 6:29 AM EST
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Change: contribute to them. It's an organic process between the organization and the people and it creates openness, accessibility, efficiency, goodwill, out-of-the-box thinking, knowledge accumulation and social interaction. Going personalMore and more people are streaming their lives via social media
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Dec 29 2010, 6:27 AM EST
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Change: We call it the Social Festival Model. Here, all plans we created (like this policy plan, our business plan, artistic plans and funding applications our open for the public. People can view the documents and Going personalMore and more people are streaming their
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Dec 29 2010, 5:30 AM EST
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Change: and test pilot versions of challenging plansplans, tecnologies and tactics,tactics. forFor example the Incubate wiki site.The marketing tactics Incubate will be focussing on the upcoming years are: Going visual. Going personal. Going wiki.Going visual According to branding expert Martin Lindstrom currently 83% of
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Dec 29 2010, 5:17 AM EST
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Change: in the festival and giving them tools to help develop it further, a much stronger experience is created. It gets people connected and enthusiastic about our events to the point were they share this Actuallyexperience with others. This way, we also reach
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Dec 29 2010, 2:29 AM EST
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Change: Renamed from marketing vision by Dec 29 2010, 2:29 AM EST for: Rename
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Jan 13 2010, 5:53 AM EST
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Change: goingGoing wikiIncubate believes in collaboration with artists, audiences and partners, also called Wikinomics. This is based on four ideas: Openness, Peering, Sharing, and Acting Globally. The use of mass collaboration
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