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Incubate Social Media Mission StatementWhat are social media? Merely the 2.0 versions of posters and flyers? For many companies they are.For Incubate, social media are more than just visibility. At least they have the potential to be more than that. One-way, one-to-many communication belongs to the past. Big companies and media moguls are not the only ones with the power to transmit their messages anymore. Everybody has the power to get its voice heard.Through our social media channels we try to be in constant dialogue with our visitors, artists, the press and other people interested in our festival. We try to engage by asking our followers for advice on bookings, on festival locations or on funding and marketing related matters. Because social media are important for us, we constantly keep asking ourselves how both our goals and objectives and those of our participants can be served and improved. Of course, following Incubate on Twitter, becoming friends with us on Facebook, Hyves or Last.fm is an easy choice, something that can be quickly done. But what’s the real value of these online friendships? Certainly now...It wasn’t for nothing that, according to the Nex Oxford American Dictionary, ‘Unfriend’ was the word of the year 2009.Our goal is not to have 5000 friends on Facebook before the end of 2010. Rather we have 1000 friends that we can build a rewarding relationship with. People that believe in us and can function as creative peers. That’s, why, inspired by and partly based upon the code of conduct for social media as laid down by the Social Media Professionals Association, we present you the Incubate Social Media Mission Statement.1. Basics 1. People that are satisfied and interested will say good things about usThis is the basis for the use of social media. We have to make sure that we keep our participants satisfied. As a result we hope they are willing to say good things about us in return. 2. Honesty is our mediumAs an organization, we never tell people what they should say about Incubate or how they should say it. We believe that people should have the freedom to tell what they think about Incubate in their own words, whether we agree with it or not.3. We start, support and simplify the possibilities to shareWe try to stimulate communication. We make it easy for consumers to conversate with each other, create interesting topics to talk about and create communities to share ideas. For traditional marketing pushing information was central. We try to help consumers to exchange ideas in a more natural way.4. Word of Mouth can not be forced or fakedDeception, infiltration, dishonesty and other ways to manipulate consumers or conversations are objectionable. As an organization we don’t do that. 5. Social media marketing empowers the consumerThe power is with consumers. They form their own rules regarding their relationship with our festival. They demand satisfaction, respect, good products and services and a good customer service. When we succeed in providing them with that, it’s more likely they will share their experiences with friends and acquaintances. Our marketeers work to accelerate this process and try to replace aggressive advertising with support and open and desired communication.2. Our means to reach these goals: 2.1.1 Incubate website This is our main spot online. Here, we assemble all the information you need. Information about venues and locations, tickets and timetables, and most importantly artists…You can read about them or watch movies and pics. But let’s be honest…writing 200+ bios is one hell of a job. So do us a favor and help us improve what’s on there. The artists’ part of our website is made-up in wiki-style which allows you to change it. Don’t agree with the information in that particular bio? Okay, change it! You shot a great video or a nice photo of band X performing somewhere else? Add them! 2.1.2 Incubate Newsletter Subscribing for the Incubate newsletter means receiving monthly updates about the latest developments concerning the festival. 2.2.1 Inlog.orgBesides sitting behind our desks, and organizing our things, we love and try to support independent culture. That’s why we blog. At our blog you can read news, watch clips, and other things we are eager to show you. Sometimes very funny. Sometimes very lame and sometimes deadly serious. Besides that, we give away lots of stuff. Mostly tickets for venues that we think are cool and do cool stuff. Last but not least we use this blog to post news updates related to our festival. Other suggestions for our blog? Please tell us. But…we don’t accept any money to promote causes. For these things we suggest Nalden. Make sure you stay posted by following this blog via Twitter on twitter.com/Incubateblog or by subscribing for the Inlog.org newsletter.2.2.2 Inlog.org newsletterWe offer daily and weekly e-mail newsletters for all blog-categories! It’s up to you how you manage your subscription. Per category you can choose for a daily or weekly newsletter, or no newsletter at all. Please mind you are automatically subscribed to the Incu Thursday mailinglist as well, which means you will receive the new Incubate festival confirmations in your mailbox on 2pm every Thursday automatically.2.3.1 Twitter/IncubateblogBy following @Incubateblog on Twitter, we keep you updated on the latest post on our blog inlog.org. Consider it like a RSS-feed. Although this is not our main channel for it, of course we are always willing to answer your questions or comments. Incidentally you’ll find a stray retweet here. Apart from that, we will not use this account to send you third party spam. 

2.3.2 Twitter/IncubatetilburgBy following @Incubatetilburg on Twitter, we keep you posted on the latest festival information. This might also be the quickest way to get in touch with us. By using Cotweet.com we make sure the right person of our organization quickly responds to your questions and comments. In return we will sometimes ask for your opinions, suggestions or advice. If you are interested in the lifes of our employees, check out their personal profiles at twitter.com/incubatetilburg/incubate-employees. Everything tweeted there is on their own behalf. 2.4.1 Last.fm/user/incubatetilburgAt our Last.fm profile you can see what we listen to at our office. The ones in charge of the music there can be our programmers as well as our interns or marketing employees. Mostly however, it will be the one turning the music full blast. At our profile you can also see the gigs either one, a few or all of us are attending. By adding us to your friend list, occasionally we’ll invite you to Incubate related events. Also via Last.fm we are there to reply to your questions and suggestions. And though we are pretty quick, please note that sometimes this takes us longer than the blink of an eye. Musical suggestions are of course welcome (duh, that’s what Last.fm is for), but we kindly request you to post line-up tips here. If it’s your own band send them to bookingATincubateDOTorg2.4.2 Facebook/Hyves/MySpaceDon’t like the pace of Twitter? Befriend us on one of these and we will keep you posted on all the Incubate (related) news. Besides you’ll be able to meet other people interested in or attending Incubate. Please note that these networking sites are NOT monitored for line-up tips by our bookers! We kindly request you to post these here. If it concerns your own band send them to bookingATincubateDOTorg. But of course we will answer all your questions and read all your comments as quickly as possible. 2.5.1. FlickrAt our Flickr profile you can view pictures of Incubate and Incubate related events. It is the visual archive of Incubate. If you have photos which you think should be part of this collection, please drop us a message. Subscribing yourself to our feed will lead to notifications about new uploads.You are free to do whatever you want with these pictures under the creative commons 3.0 license.2.5.2 YouTube/VimeoBoth on our Vimeo and our YouTube channel, you’ll find video registrations from gigs, lectures and (art) performances connected to Incubate or Incubate related events. It is the audiovisual archive of Incubate. If you have videos that you think should be part of this collection, please drop us a note. You are free to do whatever you want with these videos under the creative commons 3.0 license.2.6 GetsatisfactionTo facilitate you posting tips, suggestions and advice, we use Getsatisfaction. So far, threads there have been about sleeping locations during the festival, line-up tips and suggestions for the new Incubate website. You can participate by either creating a Getsatisfaction account, or by logging in with your Twitter or Facebook account. Please note that, once you’ve left your message, you’ll automatically receive notifactions on other people’s suggestions. If this annoys you, you can stop following the topic by changing your Getsatisfaction mail settings. 2.7 Social Festival ModelThe Social Festival Model is our method to stimulate organizational co-creation using a free application. It's a model based on 'Wikinomics' to achieve collaboration in an open source business model. This means everything can be adjusted and complemented by everyone for the sake of the Incubate but can also be freely copied and used by other institutions (under a creative commons 3.0 license). The Social Festival Model gives you access to the policy development of Incubate. You can read more on the background of this project right here. It's pretty easy: do you think you can make a contribution to anything mentioned on this open source site? We like you already! Don't hesitate to add and/or adjust anything you like, it's supposed to become an organic process between you and us. If you're not too sure about changing our stuff, you can also just make comments in the texts (preferably in red) so we or anyone else can take a look at it. Please note that the information on this site is a work in progress of our future dreams and thoughts from the past. Only the artists at the Incubate website are confirmed. Tilburg, April 2010